China's dairy giant Yili has entered the ready-to-drink (RTD) tea market with its new INIKIN 'instant brewed tea', leveraging a unique twist-cap technology. This innovative product, which uses volcanic rock-filtered mineral water, allows freeze-dried tea to be mixed instantly with water, offering the taste of freshly brewed tea in just three seconds. The clean label product contains no sugar, calories, or additives, fitting into the growing demand for healthier beverage options in China. Yili's move from dairy to tea reflects its strategy to capture a broader consumer base by tapping into the trending RTD tea market and responding to increasing consumer demands for health and wellness products.
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