Japan-based Umami Cola is redefining the cola category with its botanical-rich, koji-sweetened formulation and a unique inverted can design. In a market dominated by big players, Umami Cola stands out by placing its ingredients list prominently on the front of the can and encouraging consumers to "shake before consumption" to mix the natural herbs and spices used in the beverage. The use of koji, a nutrient-rich fermented rice as a natural sweetener, positions Umami Cola as a healthier alternative, particularly appealing to e-sports enthusiasts and individuals engaged in health-focused activities. This innovative approach aims to capture a niche market in Japan's competitive beverage industry.
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