The Indian food and beverage sector is undergoing transformative changes, addressing critical challenges and embracing new opportunities. Here are the five most insightful trends shaping the industry:
1. Antibiotic Misuse in Food Production: A Growing Public Health Concern
A study from Punjab Veterinary and Animal Sciences University highlighted the misuse of antibiotics in food animal production, raising alarms over antimicrobial resistance (AMR). The study reviewed over 1,126 publications, revealing widespread antibiotic use in livestock, poultry, and aquaculture, with potential health risks for humans through the food chain. This underscores the urgent need for regulatory reform and robust surveillance systems across Asia to mitigate AMR risks.
2. Plant-Based Dairy Brands Avoiding Conventional Terms
Indian plant-based dairy brands have moved away from using terms like "milk" and "cheese" due to regulatory uncertainty following an FSSAI directive. While a legal stay temporarily halted the ban, companies like Drums Food International are opting for terms like "beverage" to comply with initial guidelines. This reflects a cautious approach as brands await clarity on labelling norms for plant-based products in India.
3. Unilever India’s Premiumisation Strategy
Hindustan Unilever India (HUL) is doubling down on premiumisation to fuel growth. Products like Horlicks Plus cater to India’s rising middle class and health-conscious consumers willing to pay for value-added offerings. Despite economic challenges, HUL’s strategy illustrates the growing demand for high-quality goods in India’s evolving market.
4. Kikkoman’s Data-Driven Flavour Pairing
Japanese brand Kikkoman is leveraging its KIP (Kikkoman Ingredients x Seasoning Pairing) system to localise soy sauce for Indian consumers. By using data to scientifically evaluate ingredient compatibility, Kikkoman is accelerating product development tailored to India’s unique culinary culture. This highlights the growing role of data-driven innovation in penetrating local markets.
5. Fortified Rice: India’s Traceability Push
To combat adulteration in fortified rice, the FSSAI mandated the adoption of the Fortified Rice Traceability (FoRTrace) Application. This initiative integrates digital tracking into production processes, ensuring transparency and compliance with safety standards. By streamlining traceability, the move aims to enhance food safety and nutritional integrity in India’s rice fortification program.
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