Adapting to Market Demands Through Continuous Innovation
Three Squirrels, a leading Chinese online snacking brand, emphasises the need for constant innovation to maintain consumer interest in the highly competitive domestic market. Despite its success, including a strong IPO and widespread recognition, the company is prioritising growth within China rather than pursuing aggressive overseas expansion. The firm plans to balance its online and offline presence, particularly by developing affordable products to meet current economic conditions. Flexibility in product packaging and adaptation to different sales channels are key strategies Three Squirrels employs to stay relevant and ensure long-term success.
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