Sustainable Agriculture with Coca-Cola India
Coca-Cola India’s Project Mango Unnati is at the forefront of sustainable agricultural practices, focusing on increasing yields and improving the livelihoods of 200,000 farmers in Karnataka. By aligning with the government’s self-reliance initiative, Coca-Cola aims to revolutionise mango cultivation, ensuring long-term sustainability for Alphonso and Totapuri varieties.
Oatly’s Plant-Based Milk Expansion
Oatly continues to lead the charge in the plant-based milk sector, with a strong belief that the category will keep growing as consumer preferences evolve. By fostering competition and expanding globally, Oatly has solidified its position as a market leader, capitalising on the growing trend towards dairy-free alternatives.
PepsiCo’s Active Hydration Push in APAC
PepsiCo identifies significant potential in the APAC region for active hydration beverages, driven by post-pandemic health and wellness trends. With a diverse portfolio catering to varying active lifestyle needs, PepsiCo is well-positioned to capture the growing demand for functional and sports drinks.
Ritter Sport’s Localisation Strategy
Ritter Sport is enhancing its relevance in the APAC market by focusing on consumer preferences for fruity yoghurt flavours and festive occasions. By tailoring products to local tastes, Ritter Sport is effectively boosting its appeal and market share in the region.
Pétale Tea’s Wellness Focus
Singapore’s Pétale Tea is tapping into the booming self-care market with its new Wellness Teas range. Responding to consumer demand for non-caffeinated options that promote sleep and beauty, Pétale Tea is successfully expanding its footprint in both the HoReCa and retail sectors.
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