Sleep and mental health have emerged as top consumer concerns in the Asia-Pacific (APAC) region amid rising costs of living, presenting significant opportunities for innovation in the fast-moving consumer goods (FMCG) sector.
NielsenIQ reports that increasing food prices is the leading concern across 11 out of 14 APAC markets, prompting consumers to become more selective in their spending. Concurrently, health concerns—especially related to sleep and mental health—are gaining prominence, with a growing demand for products that address these issues.
Despite economic challenges, APAC consumers are willing to pay premiums for convenience and nutritional benefits, such as fortified beverages and healthier snacks. However, unmet needs persist, particularly in gut health, lower-calorie snacks, and high-protein dairy products. Companies have the opportunity to innovate by developing accessible, health-focused products that cater to these emerging needs while justifying their value through clear benefits.
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