Shiny Meadow, a Chinese dairy brand under Inner Mongolia Mengniu Dairy, has launched an upgraded fresh milk product, Shiny Meadow 4.0, featuring higher protein and calcium levels to meet the evolving demands of consumers in Hong Kong. Responding to consumer preferences for natural, additive-free products with enhanced nutritional value, the new milk offers 130mg of calcium and 4g of protein per 100ml, supporting bone health and overall fitness. The successful introduction of Shiny Meadow Classic in Hong Kong has led to widespread consumer approval, prompting the brand to expand its offerings into Macau and Singapore, while also exploring innovative products like "double protein" milk to cater to the growing plant-based trend.
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