Japanese dairy and confectionery powerhouse, Meiji, is channelling USD28 million into its US subsidiary to bolster production of its hero brand Hello Panda. This investment aligns with the firm’s global expansion strategy, aiming to raise its overseas sales ratio to 10% or more by 2026.
Hello Panda, known for its chocolate cream filling and panda illustrations, has grown from its origins in Japan to an internationally beloved snack, available in 30 countries. In October 2024, Meiji’s US subsidiary, Meiji America Inc., introduced Hello Panda Pretzel, a fusion of sweet chocolate cream and salty pretzel to capture a share of the USD2.8 billion pretzel market in the US. This innovation reflects Meiji’s dedication to product adaptation in regional markets to resonate with local preferences.
The Santa Ana facility in the US, responsible for producing Hello Panda, Yan Yan, and Chocorooms, will be the focal point of the expansion. Meiji's investment here is part of its larger vision, Meiji Group 2026 Vision, which emphasizes creating a solid foundation for growth in international markets. The company’s US confectionery sales have tripled since 2017, a testament to its reputation for quality, safety, and innovative flavours. The brand aims to increase US sales by 1.5 times by FY2026 by expanding production capacity and broadening sales channels.
Leveraging its manufacturing expertise and product development cultivated across Japan, Singapore, Indonesia, and China, Meiji intends to solidify Hello Panda as a global brand in the expanding biscuit market. This strategic move underpins Meiji's commitment to international growth by delivering unique, value-added products that cater to diverse consumer tastes worldwide.
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