Meatable’s Global Expansion: A New Playbook for Cultivated Meat
- PYD
- Feb 28
- 2 min read
Meatable, the Dutch cultivated meat firm, is redefining industry expansion by integrating into existing meat supply chains rather than building standalone production facilities. This strategy, coupled with a strategic investment from Thailand’s Betagro, positions Meatable for long-term scalability and commercial success. By leveraging conventional protein producers’ expertise and infrastructure, the company aims to accelerate market acceptance while mitigating the high costs typically associated with cultivated meat.
Insights & Strategic Moves
Supply Chain Integration Over Infrastructure Investment
Unlike many cultivated meat firms that invest heavily in dedicated production plants, Meatable is embedding its technology into conventional meat supply chains. This allows traditional meat companies to maintain operational control while incorporating a new protein source. The benefits include shorter production cycles—12 days for cultivated pork versus 330 days for traditional pork—and near-zero waste due to precise production.
Partnership with Betagro for Market Expansion
Betagro, one of Southeast Asia’s largest protein producers, has invested in Meatable to explore commercialization opportunities. This partnership strengthens Meatable’s market entry strategy by combining its proprietary technology with Betagro’s established regional expertise.
Long-Term Roadmap for Commercial Viability
Regulatory approvals and capital expenditure planning are expected to take up to five years before large-scale production can commence. However, Meatable’s approach de-risks market entry by positioning cultivated meat as an operational enhancement rather than a disruptive alternative.
Future Outlook
As cultivated meat gains regulatory approval and achieves cost parity, Meatable’s embedded supply chain model could set a new industry standard. By partnering with established players rather than competing against them, the company is creating a sustainable path toward mainstream consumer adoption.
Meatable’s strategy represents a paradigm shift in cultivated meat commercialization, leveraging existing industry strengths to accelerate adoption and scale efficiently.
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