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Key Food Trends for 2025: Gluten-Free Bakeries, ‘Zero Trend’ RTD Highballs, and More

Writer's picture: PYDPYD

Five Major Trends Shaping APAC’s Food & Beverage Growth in 2025

From affordability and accessibility to the restructuring of alternative proteins and the continuous rise of better-for-you products across various sectors, here are the five key trends expected to significantly impact the growth of the APAC food and beverage industry in 2025.


@GOPYD from vision to value
@GOPYD from vision to value

Banana-Based Innovation: Superskinny Brownie Thins Targets Thailand’s Clean-Label & Gluten-Free Market

Thailand-based Superskinny Brownie Thins is aiming to capture a significant share of the local healthy snack market with its flourless brownies, made with just five ingredients.

"We realized that to be recognized as a truly healthy snack, we needed to take an extra step—so we developed a banana-based brownie. The natural sweetness of bananas eliminates the need for added sugar in our recipe," said Sirida Nagadatta, CEO of Tropical Fruits Fusion.


South Korea Launches 19 Government-Backed Low-Sodium & Low-Sugar Products

As part of a national sodium and sugar reduction strategy, South Korea’s Ministry of Food and Drug Safety (MFDS) has announced the release of new food and beverage products across multiple processed food categories.


"This initiative aligns with the government’s goal of expanding consumer choices for reduced-sodium and reduced-sugar foods, particularly in processed and ready-to-eat food sectors," said MFDS Minister Oh Yoo-kyung in an official statement.


2024’s Top Food & Beverage Trends: The Most-Read Industry Insights

A roundup of the top 10 most-read articles on food and beverage trends throughout 2024 reveals key developments in alternative proteins, sustainability-focused initiatives, and mandated sugar reduction efforts.


‘Zero Trend’: Brewguru Reduces Sugar & Alcohol in Its Hit RTD Highball



Catering to the needs of health-conscious consumers, Brewguru has reformulated its best-selling Fresh Lemon Highball, cutting sugar content by 79% and reducing alcohol from 8.3% to 4.0%, creating a lighter alternative, Fresh Lemon Highball Light.


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