Kerry is ramping up its R&D and production capabilities in the Middle East to capitalize on the region’s booming food and beverage sector. With a focus on localisation, innovation, and sustainability, the company aims to address growing consumer demands for healthier, authentic, and great-tasting products.
Insights & Strategic Moves:
Localised Production and R&D: Kerry has established a strong presence in Jeddah (Saudi Arabia), Turkey, and Oman, enabling faster market response and optimised supply chains. The company has also opened seven application labs in the region over the past year, leveraging local talent and global expertise.
Consumer Trends: Kerry is addressing the Middle East’s young, experimental population by developing innovative products, such as low-salt options using its TasteSense technology and value-focused solutions for price-sensitive markets.
Co-Creation and Innovation: The company collaborates closely with customers to create unique products, such as strawberry matcha latte and K-popcorn chicken, inspired by popular foodservice trends.
Future Outlook:Over the next five years, Kerry anticipates continued demand for innovative, healthy, and great-tasting products. The company plans to further expand its R&D facilities and strengthen partnerships to maintain its leadership in the region.
Kerry’s strategic investments in the Middle East underscore its commitment to innovation and localisation, positioning the company to lead in meeting the region’s evolving consumer preferences.
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