We explore how Duy Anh, a Vietnam-based food company, is blending innovation with traditional consumption patterns to introduce healthier staple foods to both local and international markets.
Innovating with Bean-Based Vermicelli
Duy Anh is breaking new ground by incorporating beans into its vermicelli products under the Mr Rice brand. Traditionally, cereals and beans in Vietnam have been consumed as hot beverages or desserts, but Duy Anh is shifting this perception by introducing Cereal Rice Vermicelli, a product that aligns with the familiar stir-fry and soup formats cherished by Vietnamese consumers. This innovation not only taps into the growing demand for healthy, natural food products but also respects the economic constraints that are pushing consumers towards basic staples.
Balancing Health and Familiarity
The new vermicelli range features nutritious ingredients such as black beans, green beans, red beans, soybeans, black sesame, and red rice, making it an appealing option for health-conscious consumers. By offering a product that blends tradition with health benefits, Duy Anh ensures its appeal in a market where consumers seek both innovation and familiarity.
Global Market Expansion
With the Cereal Rice Vermicelli already launched in markets like the United States, Canada, and Australia, Duy Anh is focusing on increasing visibility and expanding its reach in 2024. This global push reflects the company’s strategy to bring Vietnamese culinary innovations to the world stage while adapting to diverse market needs.
Visual Appeal Drives Fruit-Based Success
Duy Anh’s earlier success with fruit-based products like watermelon vermicelli and dragonfruit rice paper underscores the importance of visual appeal in consumer choice. These products have gained traction in international markets such as South Korea and Japan, where their vibrant colours and natural ingredients resonate with consumers seeking both novelty and healthfulness in their food choices.
Comments