Farmley’s nation-wide survey of over 6,000 participants highlighted that Millennials and Gen Z are particularly drawn to makhanas for their nutritional value and guilt-free indulgence. The report also shows a strong preference for low-calorie, natural, and wholesome snacks, with 67% of respondents choosing makhanas and dry fruits as their go-to options. However, cost remains a barrier, with 58% identifying high prices as a deterrent.
Despite the cost challenges, 9 in 10 consumers express a desire to switch to healthier snacks, and reading labels has become the norm, with 73% of people scrutinising ingredient lists before purchasing. This trend is particularly strong among Boomers, with 78% paying close attention to nutritional values. The report also found a preference for savory snacks among 68% of respondents, with peri peri and black pepper as popular flavours.
Farmley’s findings indicate a significant shift in India’s snacking habits, driven by a focus on health-conscious choices and a demand for authentic and natural ingredients. As consumers become more discerning, brands will need to continue innovating to meet these evolving preferences.
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