Dubai-based House of Pops has teamed up with Emirates Bustanica, the world’s largest vertical farm, to introduce two new frozen dessert ranges: the Blooming Collection and Vitality Collection. Featuring premium edible flowers and plant-based ingredients, these products aim to elevate consumer experiences while unlocking B2B opportunities in the hospitality and F&B sectors.
Insights & Strategic Moves:
Edible Flowers as a Unique Selling Point: The Blooming Collection combines fruit-forward flavours with visually stunning edible flowers, offering indulgent yet wellness-focused treats. The Vitality Collection features veggie-fruit “detox pops” designed to support health and fitness routines.
Sustainability and Innovation: By partnering with Emirates Bustanica, House of Pops leverages locally grown, sustainable ingredients, aligning with its commitment to environmental stewardship and natural, plant-based products.
B2B Opportunities: The collaboration opens doors for partnerships with high-end hotels, chefs, and F&B establishments, providing unique, Instagram-worthy desserts that enhance guest experiences.
Rapid Product Development: From concept to launch, the collaboration was executed in just 17 working days, showcasing agility and innovation in product development.
Future Outlook
House of Pops plans to expand its distribution across the UAE and beyond, targeting the Middle East with a focus on localised partnerships. The brand’s emphasis on sustainability, wellness, and culinary creativity positions it as a leader in the frozen treats industry.
The partnership between House of Pops and Emirates Bustanica sets a new benchmark for innovation in frozen desserts, combining sustainability, wellness, and culinary artistry to create memorable experiences for consumers and businesses alike.
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