Premium chocolatier Guylian is broadening its market reach in Asia by introducing smaller, more affordable chocolate packs aimed at attracting a new consumer segment. Traditionally known for its premium, large-serve boxes, Guylian is now offering packages containing three to six pieces of chocolate, making the brand more accessible and appealing to those looking for a quick, affordable treat. This shift is part of Guylian's strategy to increase affordability and tap into consumers who may not be inclined to purchase larger, premium boxes. Despite this new approach, the brand continues to cater to its traditional audience with sophisticated innovations like the Master’s Selection premium pralines, ensuring that its target demographic remains diverse and adaptable to changing market dynamics. Guylian is also focusing on emerging markets like India while revamping its retail presence in key locations to maintain its premium appeal.
Comments