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China’s New Procurement Policy: A 20% Price Advantage for ‘Made in China’ Products and What It Means for Businesses

Writer's picture: PYDPYD


China’s Ministry of Finance has proposed a 20% price advantage for domestically produced goods in government procurement, aiming to boost local manufacturing and reduce reliance on foreign suppliers. While this policy offers opportunities for foreign-invested enterprises (FIEs) to integrate deeper into China’s market, it also raises concerns about protectionism and compliance challenges. Businesses must adapt to stricter localization requirements and leverage transparency in procurement processes to remain competitive.


Insights & Strategic Moves:

  • Defining ‘Domestic Products’: The draft policy introduces clear criteria for classifying products as “domestic”: (1) substantial manufacturing within China, (2) a significant proportion of domestic component costs, and (3) key components and processes sourced locally. This framework aims to strengthen China’s supply chains and align with the Made in China 2025 strategy.


  • Price Advantage Mechanism: Domestic products will receive a 20% price deduction during procurement evaluations, making them more competitive. If 80% or more of a supplier’s products meet domestic standards, the entire bid benefits from this advantage. This incentivizes businesses to localize production and sourcing.


  • Equal Treatment for FIEs: The policy ensures that foreign-invested enterprises producing in China are treated equally with domestic firms, provided they meet the localization criteria. This offers FIEs a clearer pathway to participate in China’s lucrative government procurement market, valued at over RMB 3 trillion (US$409 billion) annually.


  • Sector-Specific Implications: Industries like medical devices, renewable energy, and advanced manufacturing are likely to see significant growth due to policy-driven demand. For example, the government aims to source 70% of high-end medical devices domestically by 2025, creating opportunities for local and foreign players willing to invest in local R&D and production.


  • Global Concerns: The EU has raised concerns about potential protectionism, particularly in sectors like medical devices, where high localization rates and approval processes may disadvantage foreign suppliers. These policies could strain China’s trade relations with global partners.


Future Outlook

The draft policy, currently under public consultation, is expected to be finalized within the next few years. Businesses should prepare for stricter localization requirements by reviewing supply chains, increasing domestic sourcing, and investing in local manufacturing capabilities. Sectors prioritized under Made in China 2025 and the 14th Five-Year Plan, such as medical devices and renewable energy, will likely benefit from increased government procurement.




China’s new procurement policy underscores its commitment to boosting domestic manufacturing and technological self-reliance. While it presents opportunities for businesses to integrate into China’s market, it also demands strategic adjustments to meet localization requirements and navigate potential trade tensions.


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