CCEP’s 2024 Performance: Growth, Resilience, and a Bold €1bn Share Buyback Plan
- PYD
- Feb 15
- 2 min read
Coca-Cola Europacific Partners (CCEP) delivered a solid 2024, with revenue reaching €20.4bn (+11.7%) and operating profit at €2.1bn. Despite cost pressures, adjusted comparable profit rose 8%, driven by strategic pricing, volume growth in key regions, and continued market share expansion. A €1bn share buyback signals confidence in future performance, while geographic diversification—especially in the Philippines—fortifies resilience.
Key Strategic Moves
Revenue & Volume Growth: CCEP reported 17.8% volume growth, with strong performance in the Philippines and key European markets. Revenue per unit case rose 2.6%, supported by price adjustments and premium product mix.
Geographic Diversification & Market Expansion: While European volume declined 2.4%, Australia-Pacific-Southeast Asia (APS) surged 4.9%, led by demand in the Philippines. This growth underscores CCEP’s ability to navigate regional volatility and capture emerging market opportunities.
Pricing & Margin Discipline: Price optimization and promotional efficiency drove revenue gains despite inflationary headwinds. Gross margin resilience was evident, with cost per unit case up just 2.6%, reflecting effective cost management and mix improvements.
Capital Strategy & Shareholder Returns: The company announced a €1bn share buyback, reinforcing strong cash flow generation (€1.8bn free cash flow) and commitment to shareholder value.
Future Outlook
CCEP is positioned for long-term growth, leveraging a diverse market footprint, strong brand execution, and disciplined cost control. With strategic investments and expansion in high-growth markets, the company aims to sustain profitability while driving premiumization and digital commerce acceleration.
CCEP’s 2024 results highlight a balanced strategy of growth, efficiency, and shareholder returns. With a resilient portfolio and a focus on execution, the company is well-prepared to capitalize on future opportunities.
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