Kraft Heinz Targets Gamers
Kraft Heinz has introduced Hum Hum, a hands-free snack dipper, designed to solve the issue gamers face when snacking mid-game. The device, first showcased at the 2024 Esports World Cup, uses foot pedals to control a mechanical hand that dips snacks into sauces like ketchup and mayonnaise, allowing gamers to snack without pausing play.
CJ CheilJedang Expands Globally
South Korea’s CJ CheilJedang is expanding its reach in Oceania and Europe, propelled by the success of its bibigo brand. Key products like Homestyle Pork Dumplings and Pork & Kimchi Flavoured Dumplings have entered supermarkets in New Zealand, with plans to further establish the brand in the region.
Carlsberg Malaysia Focuses on Premiumisation
Despite a 3.4% decline in net profits due to taxation issues in Sri Lanka, Carlsberg Malaysia remains committed to premiumisation. The company saw a 5.7% rise in revenue in H1FY2024 and continues to focus on its premium product offerings to maintain growth.
Plant-Based Players Remain Optimistic
While enthusiasm for plant-based products has waned, major players like Nongshim, Oatly, and CP Foods still believe in the sector's potential in APAC. Despite challenges and a 50% drop in product launches year-on-year, these brands see a long-term opportunity for plant-based innovations.
Sokfarm’s Soy Sauce Alternative
Vietnam’s Sokfarm has launched a soy sauce alternative made from coconut nectar, capitalising on the growing demand for reduced sodium options. With its background in producing coconut-based beverages and sweeteners, Sokfarm’s aminos soy sauce taps into a major market opportunity in the savoury condiment space.
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