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Beyond Better-for-You: The New Standard for Health and Taste Innovation

Writer's picture: PYDPYD


The “better-for-you” label is no longer a bonus—it’s an expectation. According to ADM, consumers now demand products that not only deliver functional health benefits but also excel in taste. This evolution is driving food and beverage manufacturers to innovate with cutting-edge ingredients and flavour solutions to meet these higher standards.


The Challenge: Balancing Health and Indulgence

Consumers across the Asia-Pacific (APAC) region are becoming more proactive about their diet and lifestyle, seeking products with enhanced nutritional benefits. However, the desire for indulgent flavours remains strong. ADM’s Sugar Reduction Study found that:

  • 77% of APAC consumers want to reduce sugar in their diets.

  • 82% still crave products with appealing and indulgent tastes.

This dual demand challenges manufacturers to create products that are both healthier and indulgent, without compromising on taste or texture.


ADM’s Solution: TasteSpark Technology

ADM’s TasteSpark portfolio leverages proprietary flavour modulation technology to address this challenge, offering natural, science-driven solutions to enhance the eating and drinking experience.

TasteSpark helps manufacturers by:

  • Reducing, removing, or replacing sugar, salt, and fat in formulations.

  • Masking off-notes and enhancing desirable flavours.

  • Improving mouthfeel and rebalancing flavour elements.

  • Restoring functionality lost during sugar reduction.


These solutions can be applied across diverse categories, including beverages, dairy, snacks, savoury foods, and dietary supplements. By combining formulation expertise with proprietary ingredients, ADM customises solutions to help brands achieve healthier products that deliver exceptional taste.


Enhancing Plant-Based Products

As plant-based proteins grow in popularity, ADM is focusing on elevating their flavour and texture. TasteSpark solutions help improve the mouthfeel and overall profile of plant-based foods, addressing consumer expectations for taste and enjoyment in this category.


Flavours of 2025: Nostalgia, Mood, and Personalisation

ADM’s 2025 Flavour and Colour Trends Report predicts that consumers will increasingly embrace flavours that resonate with their emotions and individual identities. Key trends include:

  • Nostalgic Flavours: Familiar profiles that evoke comfort and memories.

  • Mood-Enhancing Tastes: Flavours that improve emotional well-being.

  • Unconventional Pairings: Unique ingredient combinations to surprise and delight.

  • Personalised Products: Bespoke taste experiences tailored to individual preferences.

Through TasteSpark’s customisation technology, manufacturers can develop personalised flavour solutions that meet these emerging consumer demands.


The Path Forward: Innovation and Customisation

With health-conscious consumers expecting both functionality and indulgence, brands must innovate to deliver products that satisfy both needs. ADM’s holistic approach, combining advanced technology with natural ingredients, empowers manufacturers to create next-level taste experiences that redefine what “better-for-you” means in today’s market.


As consumers rediscover themselves through flavours, the food and beverage industry is poised to create products that resonate with the evolving facets of human experience—balancing health, indulgence, and personalisation.

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