Mondelez International is positioning baked snacks as a key growth driver in the APAC snacking market, marked by its recent US$5 million investment in a Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore. The facility aims to foster innovation in bakery products for Southeast Asia, Australia, New Zealand, and Japan.
With rising demand for "baked, not fried" snacks, especially as consumers increasingly prioritize health, Mondelez’s focus is on creating nutritious, delicious, and accessible options. The lab integrates art and science, combining culinary creativity with advanced bakery technologies to develop fusion snacks like rendang croissants and pandan financiers, tailored to local tastes. As Gen Z and Gen Alpha drive future demand, with a strong focus on health and convenience, Mondelez aims to stay ahead by innovating baked goods that resonate with these emerging consumer trends.
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