Americana Foods and Farm Frites have announced the construction of a new frozen potato manufacturing plant in Riyadh, Saudi Arabia, set to open in Q1 2026. With an annual production capacity of 70,000MT, the facility aims to meet growing demand for frozen potato products in the region while supporting Saudi Arabia’s Vision 2030 goals for food security and economic diversification.
Insights & Strategic Moves:
Strategic Partnership: This marks the second joint venture between Americana Foods and Farm Frites in the MENA region, building on a 30-year partnership in Egypt. The new plant will focus on producing traditional and coated potato products, with plans for future innovation and specialty offerings.
Market Demand: The facility will cater to the growing demand for frozen fries and potato products in Saudi Arabia, driven by the foodservice, HORECA, and retail sectors, which consume up to 400,000MT annually.
Local Impact: The plant will support Saudi Arabia’s Vision 2030 by boosting local agriculture, empowering potato growers, and enhancing food security through increased domestic production.
Future Outlook:The new facility positions Americana Foods and Farm Frites to capitalise on the region’s rising demand for convenient, high-quality food products. Future phases may include the production of specialty and innovative potato offerings to further diversify the product portfolio.
The Riyadh plant underscores Americana Foods and Farm Frites’ commitment to the MENA region, leveraging their long-standing partnership to drive growth, innovation, and food security in Saudi Arabia.
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